WeChat Marketing · Helping Global Brands Enter China
Make your brand resonate on WeChat.
From Official Account setup to Social CRM and cross-border campaigns — Spectrum helps brands worldwide reach and retain Mainland China audiences on China's #1 super-app.
What we do
Do WeChat properly — the first time.
Official Accounts
Choose and set up the right Subscription/Service account. Registration is virtually irreversible — get step one right.
Social CRM
Tag and segment followers, message by group, and turn WeChat into a genuine CRM channel.
Content & KOLs
Localized content, mini-campaigns and creator partnerships that actually land.
Cross-border strategy
Positioning and localization so your message works in-market, not just in translation.
Proof
“WeMine's marketing service helped drive the growth of our WeChat followers by more than 600% in 5 months at the launch year.”
Amy Ng
Event Manager, Cosmoprof Asia · Informa Markets
How we work
From signal to resonance.
01
Understand
Get clear on your audience, the market context, and what's actually happening.
02
Localize
Build positioning and content that genuinely works in the WeChat context.
03
Grow
Use Social CRM and data to turn followers into lasting relationships.
Ready to grow on WeChat?
Tell us your brand and your market — we'll come back with a practical way to start.
Start the conversation